Vervaunt | Vervaunt

Nick joined Vervaunt in September 2024, bringing a strong background in CRO and UX from his time working with a range of clients across different industries.

At Vervaunt, Nick focuses on helping brands improve their websites by understanding user behavior and running strategic A/B testing programs. He combines research and data to build clear roadmaps that align with client goals, improving user experiences and driving results.

Outside of work, Nick enjoys Italian food, especially pasta, and lists Machu Picchu as his dream travel destination. While Ain’t That a Kick in the Head by Dean Martin is his karaoke choice, he admits his singing is best kept for private audiences.

Conversion Rate Optimisation
May 2025
How to Generate Ideas for CRO Tests
Brands tend to think of Conversion Rate Optimisation (CRO) as being about data, quantitative metrics and statistics. While all of those things are important to CRO, it doesn’t tell the whole story. CRO, at its core, focuses on changing user behaviour to act in a more desirable way. We measure this behaviour with the above, but we use human psychology and creativity to create that change. The below will explore how to come up with impactful ideas and how to give your experiments a higher chance of winning and delivering value to your brand and customers.

Subscribe to our newsletter

Our monthly newsletter is designed to be the most actionable and inspiring eCommerce newsletter in existence, combining examples of eCommerce innovation, benchmarking insights from the industry, and the latest news and eCommerce trends.

By signing up you are agreeing to our privacy policy.