Vervaunt | Vervaunt

Caroline joined Vervaunt in March 2020, bringing a wealth of experience from roles in the travel, automotive, and startup sectors. With a strong foundation in paid media, Caroline is focused on delivering exceptional service to clients while prioritising team well-being and maintaining high client retention.

As Account Director, Caroline manages client relationships, ensuring outstanding service and driving long-term success.

Outside of work, Caroline’s go-to meal is ramen, her karaoke song is Fergalicious by Fergie, and Bali is at the top of her travel bucket list.

Paid Media
Apr 2023
MER Measurement - Is It Replacing ROAS as the Gold Standard within Paid Media?
Measurement has always been a vital aspect of digital marketing - it allows businesses to track the effectiveness of their marketing efforts. By measuring key metrics such as traffic, conversions, and customer lifetime value, brands can get a better understanding of how their marketing efforts are performing. This can help them identify which tactics are working well and which ones may need to be adjusted or abandoned.

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