Barrett joined Vervaunt in January 2025, bringing a wealth of experience from his previous roles at other agencies, where he specialised in replatforming ecommerce businesses to Shopify Plus. He has also worked in-house at K2 Sports and various start-ups, leveraging his expertise in product management, digital marketing, and data analysis to drive growth.
As a Technical Ecommerce Consultant, Barrett provides high-level guidance on development projects, integrations, and vendor implementations, helping clients design scalable, secure, and maintainable technology solutions. He ensures that these solutions meet clients' long-term needs while staying updated on the latest technology trends and industry best practices.
Outside of work, Barrett enjoys Cap'n Crunch's Peanut Butter Crunch cereal, singing Tequila by The Champs for karaoke, and dreams of visiting Japan.
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eCommerce"What AI Actually Means for Ecommerce Right Now" - A Pulse CommentaryThis article covers where AI is creating genuine operational value for ecommerce brands today, where it introduces risk that requires careful governance, and how brands should be evaluating their readiness to adopt these capabilities in a way that compounds rather than creates technical debt. -
eCommerceShopify Store Consolidation Guide & When to Use Markets vs. Expansion StoresOur latest blog explores how Shopify’s Markets product / capability has evolved and is now allowing high-volume brands to localise via a single Shopify instance. We look at the shift from expansion stores to a single-storefront model, the remaining trade-offs around payments, legal entities, and catalogues, and when consolidation makes sense versus when regional stores still add value. It also covers the cost implications, migration planning, and the impact of new 2025 features like multi-entity and catalogue-level control - helping brands navigate the next phase of Shopify’s global capabilities. -
eCommerceThe Future of Commerce – Emerging Trends, Technologies and The State of AIAt Pulse eCommerce Summit ‘25, we hosted a session titled The Future of Commerce - Emerging Trends, Technologies & the State of AI, exploring where commerce is heading and what this evolution means for brands, platforms, and consumers alike. Below, we’ll outline the key takeaways from the session, including the rise of generative content, the shift toward agentic AI, the growing importance of LLM visibility, and the early impact of tools like Model Context Protocol - along with some predictions for the year ahead and why brands should adapt.
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