Affiliate Marketing
We manage and scale affiliate programmes globally, connecting eCommerce brands to aligned publishers and content creators to drive brand awareness, traffic and revenue.
Affiliate marketing is one of the fastest-growing channels in eCommerce, with affiliates often responsible for a significant share of digital revenue. Our team has strong relationships with leading networks, publishers, and content creators worldwide, tailoring strategies to meet brand objectives and leveraging different partner types to achieve measurable KPIs.
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Scaling affiliates for one of UK's largest outdoor brands across EMEA -
Managing affiliate partnerships for premium fashion brand across North America -
Affiliate strategy development and management for UK fast growing beauty brand. -
Scaling affiliate programmes across UK, EU and Australian markets -
Affiliate management across UK, US and EU for iconic fashion brand -
Growing Curlsmith brand through content and influencer affiliates
We kicked off work with Vervaunt on affiliates recently and they've taken our programme from strength to strength helping us lay out the foundations to grow the channel profitably. Bethan and Sekani feel like part of our team and are huge brand advocates.
Rhiannon Davis, eCommerce Manager - Free Soul
Affiliates
We focus on delivering affiliate programmes that are brand-led, commercially effective, and fully aligned with wider digital objectives. Our approach is practical, creative, and performance-driven, ensuring every activation delivers measurable value and contributes to your broader marketing goals. Our four pillars of affiliate management include:
- Grow - Recruiting new partners, sourcing opportunities, and managing campaigns and budgets to drive growth.
- Nurture - Building and maintaining strong partner relationships through clear and consistent communication.
- Maintain - Overseeing compliance, updating creative and campaigns, validating activity, and managing feed health.
- Report - Providing cloud-based reporting, analysing campaign performance, and delivering actionable insights to optimise outcomes.
Our Credentials
- We have strong relationships with affiliate networks such as AWIN, Rakuten and CJ Affiliate.
- Brand is at the forefront of everything we do. We ensure all partnerships are strongly aligned, all brand messaging is streamlined and creative is up to date.
- Extensive experience in the team working on affiliate marketing programs with premium and luxury retailers and brands.
- As a multi channel eCommerce agency, we work closely with other teams to ensure that affiliate activities are ultimately inline with the overlying digital marketing strategy and brand objectives.
- Unbiased, impartial and fair team - we work with all partners and platforms and do not favour solutions based on commission or benefits for the agency.
- Experts in attribution, building bespoke attribution reports with an honest and transparent approach to automation and attribution.
- Hands-on experience with wider key eCommerce technology partners - Klaviyo, Ometria, Shopify, Magento, Glew, Klevu, Nosto etc.
- Team with a wide range of skills across performance marketing, with consultants specialised in emerging channels such as TikTok.
- PANGAIA :
- Victoria Beckham :
- Sunspel :
- The Frankie Shop :
- Astrid & Miyu :
- PANGAIA :
- Victoria Beckham :
- Sunspel :
- The Frankie Shop :
- Astrid & Miyu :
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