10 Examples of Excellent Luxury eCommerce Product Pages

What makes a good product page?

PAUL ROGERSby Paul Rogers 24 November, 2019

In this post we look at examples of high impact product page designs. From beautiful product photography to custom content and interactive size guides, read about what makes these luxury eCommerce examples stand out.

Vertu

www.vertu.com

Built with Demandware

Highlights:

Features & benefits gallery highlighting key elements of the product Background image changes to reveal the product’s texture Ability to seamlessly browse products without having to go back to category page

ACNE

www.acnestudios.com

Built with Demandware

Highlights:

Amount and quality of product photographs is impressive Nice solution for displaying other colourways in the form of a gallery at the bottom of page Minimal design that manages to contain all key information

Lexus

www.lexus.com

Built on a bespoke platform

Highlights:

Great visualisation of the ‘build your own spec’ feature Packed with rich content from videos, images of smallest details to industry press reviews Really immersive experience

Burberry

www.burberry.com

Built with Oracle

Highlights:

An interactive and super sleek size guide Content around brand heritage and production details really complement the page Dedicated social media channel & campaign specific to product category completes the product story

24 SÈVRES

www.24sevres.com

Built on a bespoke platform

Highlights:

Delivery estimates tailored to your location plus all duty and import fees are included at checkout making for a convenient shopping experience Easy to purchase other items styled with the main product Beautiful product and lifestyle photography

CLOS19

www.clos19.com

Built with Hybris 

Highlights:

Exhaustive details on everything from the product’s heritage, tasting notes to food pairing recommendations and review from industry experts Product recommendations are perfectly tailored ie glassware for Champagne

PAUL ROGERS
Paul Rogers
Paul is an experienced eCommerce Consultant and Founder of Vervaunt. Paul's background is in eCommerce technology and customer acquisition strategy and he now runs the eCommerce services side of Vervaunt.