10 Examples of Excellent Luxury eCommerce Product Pages

What makes a good product page?

In this post we look at examples of high impact product page designs. From beautiful product photography to custom content and interactive size guides, read about what makes these luxury eCommerce examples stand out.

VERTU

www.vertu.com

Built with Demandware

 

Highlights:

Features & benefits gallery highlighting key elements of the product

Background image changes to reveal the product’s texture

Ability to seamlessly browse products without having to go back to category page

 

ACNE

www.acnestudios.com

Built with Demandware

 

Highlights:

Amount and quality of product photographs is impressive

Nice solution for displaying other colourways in the form of a gallery at the bottom of page

Minimal design that manages to contain all key information

 

LEXUS

www.lexus.com

Built on a bespoke platform

 

Highlights:

Great visualisation of the ‘build your own spec’ feature

Packed with rich content from videos, images of smallest details to industry press reviews

Really immersive experience

 

BURBERRY

www.burberry.com

Built with Oracle

 

Highlights:

An interactive and super sleek size guide

Content around brand heritage and production details really complement the page

Dedicated social media channel & campaign specific to product category completes the product story

 

24 SÈVRES

www.24sevres.com

Built on a bespoke platform

 

Highlights:

Delivery estimates tailored to your location plus all duty and import fees are included at checkout making for a convenient shopping experience

Easy to purchase other items styled with the main product

Beautiful product and lifestyle photography

 

CLOS19

www.clos19.com

Built with Hybris

 

Highlights:

Exhaustive details on everything from the product’s heritage, tasting notes to food pairing recommendations and review from industry experts

Product recommendations are perfectly tailored ie glassware for Champagne

 

Paul Rogers

Paul Rogers

Paul is an experienced eCommerce Consultant and Founder of Vervaunt. Paul's background is in eCommerce technology and customer acquisition strategy and he now runs the eCommerce services side of Vervaunt.