Performance Marketing Audit

All of our audits are completely bespoke and can cover broad paid media strategy or specific pain points for your brand. We will kick off with an initial discovery call to ensure that all recommendations are made within the context of your goals. Common audits focus on:

• Measurement / Analysis - We will review the tracking set up to ensure that the results being recorded in the ads platforms are accurate. Attribution models will be assessed inline with the business goals and we can also look at current reporting to ensure the information being reported back is as useful and actionable as possible.

• Campaign Structure - Set up in the ads platforms for each channel will be assessed in terms of their alignment with current best practices, and their ability to support the overall objectives for the marketing activity. We will also flag any quick wins with common flags being reducing audience overlap, combining smaller audiences, and fully segmenting stages of the funnel.

• Performance - Recent historical performance will be analysed both in terms of the longer term history of the account, and broader industry benchmarks to understand the current health of the account.

• Budget Allocation - This will be examine from the allocation by platform, all the way down to SKU level spend to give an understanding of how efficiently the budget is being used.

• Advanced Strategies - We will also make recommendations that go beyond the current set ups utilised by most performance marketing agencies. This can range from overlaying ecommerce platform data to combine with machine learning bid strategies, to areas where stronger performance could be driven by deviating from standard best practice.

Our audits are designed to give brands actionable insights and recommendations that will offer quick win opportunities as well as inform the longer term paid media roadmap. This will usually be presented back in a deck either in person or virtually.