Paid Social

We work with eCommerce brands on paid social strategy, helping retailers to embrace social channels across Facebook, Instagram and more, to drive net new customers and re-engage existing ones profitably.

Featured Paid Social Clients

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Our Paid Social Offering

We have managed paid social campaigns for some of the most influential and fast growing brands in the eCommerce space.

eCommerce brands can use social channels across Facebook, Instagram, Pinterest, TikTok and more to develop their brand, increase reach and awareness, and drive sales and revenues from both new and existing customers.

Using smart targeting and AI, we can deliver your brand to customers at the right time and in the right place.

What is our approach to paid social?

  • Creative performance - we have a huge focus on paid social creative performance and share feedback with creative agencies to improve the impact of artwork, copy and design.

  • Considered audiences - we build highly considered audiences and personas, with the view to build different objectives, creative and testing strategies for each segment to maximise efficiency and results.

  • Emerging paid social channels - the social landscape is always changing, and we have in-house experts dedicated to emerging channels such as Pinterest and TikTok.

  • Focus on results and growth - paid social can be tailored to your specific aims and objectives, whether this is brand awareness, new customer generation or customer lifetime value. We are laser-focused on agreed KPIs and build bespoke reports to monitor these.

  • Real-time reporting - we offer real-time paid social creative performance reporting (available to clients) with aggregated ad data to view a quick snapshot of which social ads are working and which need improvement.

  • Balancing automation and manual optimisation - using Facebook’s intelligent AI algorithms, we combine automation and manual work to create a more considered, strategic approach to paid search.

  • Weekly calls and monthly overview - we will be in touch regularly to discuss broader strategy, inform you of the social landscape overview, review social creative and share updates.

  • Testing and analysis - comprehensive and proven testing plan for both creative and audience targeting.


Vervaunt have been an excellent partner to us over the last 12 months, helping us scale paid social in particular. Scott and the team have worked really closely with our internal team and have helped us roll out various testing strategies, activate new audiences and scale performance marketing globally.

Vervaunt have also helped us with Shopify Plus, adding a layer of governance around things like vendor selection, accessibility, analytics and UX.

I would highly recommend Vervaunt for anyone looking for a hands-on, pro-active performance marketing partner.

Taylor Dean Digital Director - Pangaia

How We Work

Social campaigns will be unique to each brand, with variations in voice, creative, targeting and audiences. However, we will always work in a similar manner to ensure efficiency and growth.

  • Discovery call before campaign setup, to understand objectives and growth targets, international plans, branding and messaging, core audiences, main products, margins and profits etc.

  • Campaign build balancing business needs and best practices to maximise sales and revenues.

  • Proactive approach to paid social, with ongoing recommendations and optimisation.

  • Regular calls, with weekly updates and monthly strategy sessions.

  • Dedicated Slack channel for easy access to the team.

  • Comprehensive audits, monthly reporting and dashboards covering recommendations, issues and quick wins, that are focused on business needs.

  • Thorough, cross-team pre-activation campaign checklists to minimise risk.

  • Comprehensive monitoring tools including daily stock alerts, competitor sales monitoring and site speed performance tracking.



  • Unbiased, impartial and fair team - we do not take any commission from technology partners or platforms.

  • Development of bespoke in-house proprietary tools and scripts to improve performance.

  • Experts in attribution, building bespoke attribution reports with an honest and transparent approach to automation and attribution.

  • Hands-on experience with key eCommerce technology partners - Klaviyo, Ometria, Shopify, Magento, Glew, Klevu, NOSTO etc.

  • Supported a wide range of major paid media projects across the UK and US, including LUSH, PANGAIA, Muji, Joseph Joseph, Antler, CurrentBody, Scribbler and many more.

  • Good relationships with Facebook, Google and Microsoft.

  • Awarded ‘Best Use of Social Media’ at the Ecommerce Awards 2021 for our work with Sunspel


Helping one of the world's fastest-growing DTC brands scale paid social, with a focus on activating new audiences, advanced testing and net new customer acquisition.


Facebook and Instagram campaigns to boost revenues, improve ROI and maintain the brand’s ambitious high growth.


Driving paid media growth across various European territories for a globally recognised homeware and fashion retailer.

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Vervaunt has done a superb job managing our paid media, both search and social, with Bethan and Josh building a deep understanding of our business and customers. They've always felt like an extension of our team, and have been a pleasure to work with. The added bonus is that Paul is there to offer another layer of advice relating to overall site architecture, which makes Vervaunt unlike any other paid media agency

Nick Paulson-Ellis Managing Director - The Sports Edit
About Hero Background

Vervaunt are a leading eCommerce Consultancy and Paid Media Agency, working solely with retail businesses and brands to support growth and improve operations. Our eCommerce team consists of a team of senior professionals, who each bring a different set of skills to the table. We work on projects ranging from complex replatforming projects to the execution of direct-to-consumer growth strategies.

About Vervaunt

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