With our paid search offering, our expert team can help grow revenues, increase customer lifetime value and improve customer acquisition costs through targeted, smart paid search campaigns.
Our paid search team has comprehensive experience in scaling search activity for some of the biggest brands in the world, including LUSH, PANGAIA and CurrentBody.
What is our approach to paid search?
Focus on results and growth - we are laser-focused on agreed KPIs and objectives and build bespoke updates and reports to complement these.
Range of campaign structures - we will tailor campaign builds to client needs, taking advantage of key campaign types such as remarketing, brand, display and more.
Balancing automation and manual optimisation - we combine automation and manual work to create a more considered, strategic approach to paid search.
Weekly calls and monthly overview - we will be in touch regularly to discuss broader strategy, inform you of the paid landscape overview, review creative performance and share updates.
Proprietary tools to improve efficiency - we have built proprietary tools and scripts for a range of needs, including pausing and enabling keywords based on stock availability, and enabling and adjusting campaigns based on competitor activity.
The team at Vervaunt helped Lush venture into Paid Advertising for the first time. They were incredibly supportive, helping the team understand the intricacies of the platforms and onboarding successfully.
At Lush, we have strict principles on engaging with Paid Ads and Vervaunt have championed those guidelines with us. The team are lovely, helpful and always on hand to support in any way they can. It has been a great partnership.
Every paid search campaign will be different based on the client’s requirements and objectives, however we will always take a similar approach to how we work.
Discovery call before campaign setup, to understand eCommerce setup, objectives and growth targets, international plans, branding and messaging, core audiences, main products, margins and profits etc.
Campaign build balancing business needs and best practices to maximise sales and revenues.
Proactive approach to paid search, with ongoing recommendations and optimisation.
Regular calls, with weekly updates and monthly strategy sessions.
Dedicated Slack channel for easy access to the team.
Comprehensive audits, monthly reporting and dashboards covering recommendations, issues and quick wins, that are focused on business needs.
Thorough, cross-team pre-activation campaign checklists to minimise risk.
Comprehensive monitoring tools including daily stock alerts, competitor sales monitoring and site speed performance tracking.
Unbiased, impartial and fair team - we do not take any commission from technology partners or platforms.
Development of bespoke in-house proprietary tools and scripts to improve performance.
Experts in attribution, building bespoke attribution reports with an honest and transparent approach to automation and attribution.
Hands-on experience with key eCommerce technology partners - Klaviyo, Ometria, Shopify, Magento, Glew, Klevu, NOSTO etc.
Supported a wide range of major paid media projects across the UK and US, including LUSH, PANGAIA, Muji, Joseph Joseph, Antler, CurrentBody, Scribbler and many more.
Good relationships with Google, Microsoft and Facebook.
Shortlisted for paid media awards at the Ecommerce Awards 2021, UK Ecommerce Awards 2021 and UK Search Awards 2021.
Using paid search to hit the brand’s business objectives of maintaining high growth by acquiring new customers and retaining and engaging with existing customers through our campaign set up.
Paid search to drive ambitious growth for a leading retailer in the alcohol and drinks sector.
A huge thank you to Paul, Josh, Tom, Scott & Carly for providing a world class service on the Antler account. Having worked with many agencies, it is rare to find a group of people that are talented, passionate about growing your business and will go above and beyond to deliver. Revenue has grown, ROAS has grown, the team are responsive on Slack, nothing is too much trouble – they just ‘get it’. I wouldn’t hesitate to recommend Vervaunt to manage your performance media and or web re-platform.
Vervaunt are a leading eCommerce Consultancy and Paid Media Agency, working solely with retail businesses and brands to support growth and improve operations. Our eCommerce team consists of a team of senior professionals, who each bring a different set of skills to the table. We work on projects ranging from complex replatforming projects to the execution of direct-to-consumer growth strategies.