Paid Search
Our experienced paid search team have helped brands and retailers of all shapes and sizes grow revenues, increase customer lifetime value and reduce customer acquisition costs. We are also Google Premier Partners for 2023.
Our paid search team has comprehensive experience in profitably scaling search activity for some of the biggest brands in the world. Paid search was our performance team's founding speciality and we continue to evolve our offering as the landscape develops. Whilst every paid search campaign will be different based on the client’s requirements and objectives, we will always take a similar approach to how we work.
Vervaunt have been a fantastic digital marketing partner to Osprey, helping to grow our business significantly and proactively in the Digital Marketing realm, whilst also helping to develop our creative effectiveness and processes and optimising other areas of the business.
Gary Burnand, Head of Marketing & DTC - Osprey
Paid Search
Our approach to paid search
- eCommerce specialists - all of our team have a strong understanding of the wider eCommerce industry. From considerations around the best campaign type to capture desired audiences, down to the experience they'll receive once landing on site.
- Technical edge - we've worked with many of our clients to develop proprietary tools and scripts to overcome their bespoke issues. A few include; pausing and enabling keywords based on stock availability, and enabling and adjusting campaigns based on competitor activity.
- Focus on results and growth - we are laser-focused on agreed KPIs and objectives and build bespoke updates and reports to complement these.
- Range of campaign structures - we will tailor campaign builds to client needs, taking advantage of key campaign types such as remarketing, brand, display and more.
- Balancing automation and manual optimisation - we combine automation and manual work to create a more considered, strategic approach to paid search.
- Weekly calls and monthly overview - we will be in touch regularly to discuss broader strategy, inform you of the paid landscape overview, review creative performance and share updates.
Our Credentials
- Team with a wide range of skills, with consultants specialised in emerging channels such as Pinterest and TikTok.
- Unbiased, impartial and fair team - we work with all partners and platforms and do not favour solutions based on commission or benefits.
- Experts in managing, implementing and supporting the initial setup of eCommerce shopping feeds.
- Experts in attribution, building bespoke attribution reports with an honest and transparent approach to automation and attribution.
- Hands-on experience with key eCommerce technology partners - Klaviyo, Ometria, Shopify, Magento, Glew, Klevu, Nosto etc.
- Development of bespoke in-house proprietary tools and scripts to improve performance.
- Supported a wide range of major paid media projects across the UK and US, including LUSH, PANGAIA, Muji, Joseph Joseph, Antler, CurrentBody, Scribbler and many more.
- 2022 Premier Google Partner.
We've consistently been impressed with Vervaunt's approach to paid media, knowledge of related areas (channels and technologies) and also their ability to support other areas of the business when needed. We initially started with a proof of concept for search and shopping, which exceeded all targets and expectations and now we've broadened into a number of other paid channels and other European markets.
Florian Strasser, Online Manager, Europe - MUJI
Sunspel
Sunspel is a luxury fashion brand with over 160 years of heritage and experience. They are recognised for their quality and style, and are known for their classic t-shirts, featured in magazines and publications such as GQ and Esquire.
Vervaunt began working with Sunspel in April 2020 across Google Search, Shopping, Facebook and Instagram. They had previously used another paid media agency but they were not seeing results, despite their impressive growth online elsewhere.
53 %Increase in revenue from social38 %Increase in orders from social28 %Increase in ROI
Osprey
Osprey is a global brand founded in California, creating innovative and quality hiking and trekking backpacks. We manage Osprey's paid social and paid search strategies, with a key focus on localisation and driving the expansion of Osprey’s presence in international markets across France, Germany, Italy, and the UK.
Sales and revenue have not only surpassed the industry benchmark, but we have achieved this during a period when customer confidence and purchasing power presented significant challenges for other brands.208 %Increase in revenue131 %Increase in sales52 %Increase in ROAS143 %Increase in clicks
The Frankie Shop
The Frankie Shop is a go-to premium fashion and lifestyle brand specialising in wardrobe basics and tailoring, stocking brands such as GANNI, JW Anderson and A Emery.
Previously, The Frankie Shop did not work with an agency and so wanted to work with Vervaunt to guide their eCommerce strategy, align technology with their growth aspirations, and boost rapid organic growth, especially on platforms such as Instagram. The performance marketing team manages both paid search and social for the brand, whilst the eCommerce team both governs and consults on the day-to-day delivery of their strategic eCommerce retainer.
12 xROAS in 9+ countries7 xIncrease in budgets in 4 years3.4 xReach volumes year on year
P448
P448 is a premium Italian footwear brand creating innovative sneakers by incorporating a mix of original designs and street trends. Since partnering with Vervaunt in 2022, our performance marketing team has overseen Google and Meta accounts across the US, EU, and EMEA regions, whilst our eCommerce team focus on improving site UX and overall eCommerce presence.
Our paid team has successfully promoted ad campaigns celebrating cultures within communities, featuring artists and skateboard pros to drive consistency with brand and performance marketing.
105 %Increase in revenue US Meta107 %Increase in conversions106 %Increase in ROAS
Vervaunt Labs
Vervaunt Labs is our R&D offering, focused on building proprietary technology to add value to our services and help clients. Some of the key tools we’ve built include:
- Census - rule-based post purchase questions app for Shopify, primarily used for attribution, first party data capture and on-site feedback.
- Visualise - dynamic creative based on improving image formats for DPAs and DABA, also allows for overlaying key information and attributes.
- Inventory logging + alerts - Automated logging and alerting of inventory change, designed to reduce spend on items with broken stock and help attribute performance shifts.
- Sale alerts - alerts on competitor sale activity, to help manage shifts in spend and again attribute performance change on channels like Google Shopping.
- Creative reporting - detailed reporting on key metrics for individual Meta creative.
- Performance monitoring - automated daily logging of client performance / load time shifts for key templates. Monitors key performance metrics and scores.
- Benchmarks - internal client benchmarking across paid channels and Google Analytics. Data stored in our data warehouse and split out by vertical.
- PANGAIA :
- Stüssy :
- Sunspel :
- The Frankie Shop :
- Astrid & Miyu :
- PANGAIA :
- Stüssy :
- Sunspel :
- The Frankie Shop :
- Astrid & Miyu :
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