Creative

Our creative team specialise in designing and executing assets that engage customers and drive conversion across all formats. We deliver bespoke creative solutions that include a combination of original complex animations and video assets, and smaller optimisations of existing assets, depending on what your objectives and existing assets are. We also offer up to date analysis and advice based on creative trends and best practice.

Ads can include:

• Static ads - These would be built from existing photography, with no animation. They would be optimised based on testing, with regular rounds of iteration to identify the most successful ads. Generally, these would be focused on key product benefits and USPs.

• Basic animation - Our main support for most brands is bringing static content to life and building engagement ads which perform across paid social. We use short animated videos built from existing photography to capture attention and drive consideration. They would include basic image transitions and subtle image movement, with basic text animation and transitions. Again, these would focus on key product benefits and USPs.

• Complex animation - These ads would act as highly engaging content to capture attention, with a stronger focus on building the brand or introducing a new collection whilst understanding the hooks which deliver key results. They would feature more complex animation and transitions, with animations created from still images when footage is not available. A storyboard is delivered for sign off before animation begins. These ads are great for brand awareness and building a more engaging instant experience.

• Video assets - Video optimisation is fundamental for brands across paid social and we have our own in-house video editing skills to constantly refine and optimise video content for brands - whether that be smaller tweaks to opening frames or completely restyling assets to reach new audiences.

Our wider paid and ecommerce teams work closely alongside the creative team, sharing feedback on performance in order to constantly improve the output and impact of artwork, copy and design. We have also developed a number of solutions including our very own in-house creative dashboard which all clients can access in real time. Supporting this, we also have a best ads report which allows clients to see top performing ads across other clients campaigns for inspiration.