Category: Paid Social

Performance Branding - The Key to Maximising Success

MER Measurement - Is It Replacing ROAS as the Gold Standard within Paid Media?

Performance Marketing Conferences: The Value of Attending Conferences & Events to Watch

What Is Media-Mix Modelling (MMM) and How to Apply to Paid Media

8 Pros and Cons of In-Housing Paid Media Teams

Black Friday 2022: Key Creative Takeaways, Solutions for Rising Costs and Strong BFCM Campaigns to Be Inspired By

Social Remarketing - A Guide to Audiences, Strategy & Creative

TikTok & Ecommerce - Inspiration for Successful Ecommerce Campaigns on TikTok

An Overview of YouTube Shorts: How Brands and Advertisers Can Maximise Success

Getting Global-e Multicurrency to work with Google Shopping & Facebook Feeds - Shopify Plus + Other Platforms

No More Audience Insights Tool - Building Prospecting Audiences for Facebook Advertising

Preparing for Peak: Actionable Paid Search, Shopping & Social Optimisations to Drive More Holiday Sales

Planning Paid Advertising For Black Friday And Cyber Monday

Paid Social Strategy and Structuring Campaigns

Forecasting Paid Social

Linking Audiences In Display And Social Campaigns

An Introduction to Social Media Advertising Attribution