Category: Paid Media


An Overview of YouTube Shorts: How Brands and Advertisers Can Maximise Success

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Taking Control of Paid Media Feeds with Shoptimised - An Overview

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Launching Paid Media In New Territories - Considerations, Common Issues & Top Tips


How Borough Kitchen Tripled Ecommerce Growth in Lockdown

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Google Trends 2021: Smart Bidding, Changes to Exact Match, New Discovery Led Formats and More


eCommerce Landing Pages for Paid Media - Examples & Best Practices

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No More Audience Insights Tool - Building Prospecting Audiences for Facebook Advertising

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Launching New Products on Amazon - Paid Ads and Organic Listing Optimisation

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Preparing for Peak: Actionable Paid Search, Shopping & Social Optimisations to Drive More Holiday Sales

Black Friday

Planning Paid Advertising For Black Friday And Cyber Monday

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Paid Social Strategy and Structuring Campaigns

Reporting on Paid Search

The Ultimate Guide to Reporting on Paid Search

Paid Search Forecasting

Paid Search Forecasting

Forecasting Paid Social

Forecasting Paid Social

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Brand Bidding - Should I Bid on My Brand in Google / PPC


Bid Management Platforms - Choosing The Right Technology, When They’re Needed & How They Work

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Linking Audiences In Display And Social Campaigns

Social Attribtuion

An Introduction to Social Media Advertising Attribution

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Choosing a Performance Marketing / Paid Media Agency

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The Pros and Cons of Smart Shopping Campaigns

Benchmarking and the On Site Customer Journey

Benchmarking And The On Site Customer Journey

How to write a marketing brief

How To Write A Marketing Brief

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Guide to Writing a Paid Media RFP

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An overview on the impact of COVID-19 on eCommerce Paid Media

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A Guide to Google Shopping for Fashion Brands


Paid Media Strategies for Luxury Brands - Targeting A High-Net-Worth Audience


Defining & Reaching Your Target Audience Through Paid Media