eCommerce Technology & Strategy Blog

About

About Vervaunt Careers Our Work Our Partners

Paid Media

Full Paid Media Management Paid Social Management Google Shopping Management Amazon Advertising Management Paid Media Training Approach & Processes

eCommerce Consultancy

eCommerce RfP Management Replatforming Consultancy eCommerce UX & Optimisation Shopify Plus Consultancy Magento Project Consultancy Roadmapping & Continuous Improvement Luxury & Fashion

Contact

Blog

Big Brands Using Shopify Plus

A round-up of some of the big names that have chosen this exciting ecommerce platform

> READ MORE

Big Brands using Magento

An exhaustive list of big name retailers using Magento as their eCommerce platform

> READ MORE

Bid Management Platforms - Choosing The Right Technology, When They’re Needed & How They Work

Bid Management platforms can be a powerful tool for paid media teams running performance marketing activity at scale. In this piece we will look at some of the considerations about when, how and why you should consider adding a bid management platform, as well as taking a very quick overview of three of the main options.

> READ MORE

Brand Bidding - When You Should And Should Not You Consider Doing It

A question that will always be asked of performance marketing teams is ‘should we be bidding on brand terms?’ In the below we'll address when you should and shouldn't consider brand bidding and how you can test if it's driving profitability for your business.

> READ MORE

Linking Audiences In Display And Social Campaigns

Previously we have examined how to use the customer journey to break down website performance and to prioritise development work, here we look at leveraging audiences within each channel, helping to create value from your display and social investments.

> READ MORE

An Introduction to Social Media Advertising Attribution

In this piece we’re going to address attribution models in social media. This will mostly be focussed on Facebook (and Instagram) as this is where the bulk of social advertising spend goes, but the principles are applicable to other networks like Twitter, YouTube or LinkedIn.

> READ MORE

Building an In-House Digital Marketing Team - Roles, Structure & Hiring

Bringing together an in-house digital marketing team is both complex and time-consuming. In this article, we look at how to ensure your team is built on the right foundations, and at how agencies can provide a long-term solution or short-term support whilst an in-house team grows.

> READ MORE

Choosing a Performance Marketing / Paid Media Agency

Selecting a paid media or performance marketing agency is a complex process - get it right and the rewards speak for themselves, but get it wrong, and the result could be serious. This guide should help you to make all the right decisions along the way to choosing the right agency for your project.

> READ MORE

Best Practices & Optimisations for eCommerce Product Listing Pages

Not all ecommerce listings pages are created equal - in this guide, we look at various optimisations for listings pages, in order to offer the very best user experience and conversion rates.

> READ MORE

Creating & Setting Budgets For eCommerce

For any eCommerce project to be successful, it needs a carefully considered budget, with accurate costs and regular reviews and updates. This post aims to guide you on how to prepare a realistic budget for any eCommerce project, and how to handle it when your allocated budget isn't what you'd planned for.

> READ MORE

A Guide to eCommerce Internationalisation

This guide is designed to help retailers and brands understand some of the considerations around eCommerce internationalisation and the various opportunities in different areas.

> READ MORE

The Pros and Cons of Smart Shopping Campaigns

In this guide, we explore the pros and cons of Google's smart shopping and look at some of the latest developments across the shopping channel.

> READ MORE

Magento Segmentation - 5 straightforward uses

This post outlines five suggested use cases for customer segmentation within Magento.

> READ MORE

Benchmarking And The On Site Customer Journey

This guide is designed to help with one of the key tools in creating and running an ecommerce function - the customer journey and setting benchmarks against it.

> READ MORE

A Guide to Google Shopping for Fashion Brands

This guide is designed to help fashion brands and retailers understand how Google shopping campaigns should be set up and managed, as well as best practices for on-going optimisation.

> READ MORE

How To Write A Marketing Brief

As a marketing manager, one of the key responsibilities you have in running marketing campaigns is to make sure that everyone is on the same page. This document aims to bring everything that you need for a campaign together, and allows the various parties - creative, media, operations, customer service - to prepare and propose executions for you all to align.

> READ MORE

Guide to Writing a Paid Media RFP

This guide is designed to help with writing a paid media RfP and was written in collaboration with one of our clients, Damian Koblintz. Damian is an experienced Head of eCommerce / Head of Digital and has run and participated in several RfPs.

> READ MORE

An overview on the impact of COVID-19 on eCommerce Paid Media

This guide provides an overview on the trends we've seen from managing our clients' paid media campaigns, around search demand and the impact on overall performance.

> READ MORE

Paid Media Strategies for Luxury Brands - Targeting A High-Net-Worth Audience

Paid media in the luxury space is notoriously difficult, from justifying formats & channels to building the most granular audiences to competing with wholesale customers - this guide is designed to provide suggestions and best pracices around targeting high-net-worth individuals for premium brands.

> READ MORE