Paid Media Management
We are a proactive, full-service eCommerce performance marketing agency with over 35 dedicated, experienced paid media consultants. We provide managed services around paid search, paid social, creative and affiliate marketing.
Our performance marketing services span across all core biddable channels, with a particular focus across Google and Meta. We believe in being a true extension of your team and pride ourselves in being more involved than your average agency. We love face-to-face sessions with our clients where possible, beginning with our in-depth discovery for onboarding and running regular workshops and training sessions with different teams to better understand the businesses we are working with and to educate key stakeholders.
We also have a managed service around social creative to accelerate testing strategies and reduce the reliance on in-house teams.
- Paid Search
- Paid Social
- Managed Creative
- Affiliate Marketing
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Paid search + Google shopping across all core markets.StüssyGlobal paid search + Google Shopping strategy and execution for one of the world's best-loved streetwear brands.
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Full performance management across all channels, globally. 3+ year relationship.PANGAIAManaging global performance marketing channels for PANGAIA for over 2 years + supporting around key technology decisions and internationalisation efforts.
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Full performance management across all channels, globally.GANNIWorking with the GANNI team across global markets to drive more revenue from paid search activity.
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Large, complex catalog paid search + shopping management.Travis PerkinsOverhaul of hugely complex paid search + shopping account, with a focus on maximising the full catalog and optimising local inventory usage.
Vervaunt runs our global Google paid strategy and campaigns. They are very dedicated and hands on. I see them as an extension of our team as we work so closely together. We've done great work together and looking forward to next year already.
Diego Fria, eCommerce Director - Stüssy
Paid Media Management
Our paid media team is built to help ambitious eCommerce retailers and brands looking to scale and grow. We offer management of paid media strategies, alongside ongoing optimisations and actionable recommendations for eCommerce growth. A typical paid media management relationship could include:
- Google Shopping / PMax - one of the largest growth opportunities for most online retailers, and since the very start, this has been our key specialism. Our team are experts in both management of Shopping activity and product feeds, ensuring you appear across the most relevant ecommerce queries as possible.
- Paid Search - Our analytical and agile approach to paid search management has consistently helped us to drive efficient ROI while scaling accounts. We are experts in account strategy and optimisation and work much closer with brands to understand and factor in wider business considerations e.g stock, margin, returns etc.
- Paid Social - Our specialist knowledge across all the major social channels has helped our clients to establish social as a core marketing channel across Meta,TikTok, Pinterest, Snapchat and more. Our core focus is on building engaging strategies and creative which perform. This is through thorough testing plans and analysis / feedback as well as through our own internal team also.
- YouTube & Display - Whether it be promoting a new collection launch, re-engaging your audience or speaking to a new audience, through YouTube and Google’s display network we can help drive enormous reach for your brand. Our team will advise on asset creation and format, build out tailored audiences and campaigns and help to get your ads on the right placements.
- Creative - we offer full creative services. This ranges from more granular asset optimisations where we take existing content and optimise this for social within a refined testing plan to much broader new asset delivery which is well considered and built out after storyboarding recommendations are approved from our clients.
We are not your standard retailer, we come with some challenges but, from day 1, that didn't phase Vervaunt - in fact they seem to be enjoying the challenge and are always coming up with recommendations, solutions and new things to try.
We have only been working together for 6 months but already they have turned our paid media activity around and made vast improvements. It's been really easy to build a relationship with the team and they are clearly really passionate about what they do, and not only want to help drive our business forward but also align paid to our strategy. Myself and the team are really pleased to be working with Vervaunt.
Katherine Cable, Senior eCommerce Manager - Travis Perkins
PANGAIA
PANGAIA is a direct-to-consumer material science company with a sustainable mission to save our environment with innovative tech and bio-engineered materials.
The PANGAIA team approached Vervaunt with ambitions of rapid but sustainable growth. At the time, there was no internal resource in the PANGAIA team and so they needed an agency to help support their paid social strategy and build a structure around their goals.
5 xIncrease in revenue4.5 xIncrease in transactions500 xIncrease in revenue from social400 xIncrease in transactions from social
Sunspel
Sunspel is a luxury fashion brand with over 160 years of heritage and experience. They are recognised for their quality and style, and are known for their classic t-shirts, featured in magazines and publications such as GQ and Esquire.
Vervaunt began working with Sunspel in April 2020 across Google Search, Shopping, Facebook and Instagram. They had previously used another paid media agency but they were not seeing results, despite their impressive growth online elsewhere.53 %Increase in revenue from social38 %Increase in orders from social28 %Increase in ROI
Astrid & Miyu
Astrid & Miyu is a contemporary jewellery brand known for its modern and elegant designs. They continue to be a go-to brand for fashionable, timeless and high-quality jewellery pieces.
Before working with the Vervaunt team, the brand was seeing a decline in conversion rate across paid social, alongside constraints in effectively expanding their paid media efforts. We manage their accounts across the UK, EU and US, and regularly restructure and optimise their accounts as best practices shift and new campaign types are released.
65 %Increase in new customer revenue59 %Increase in revenue from social34 %Increase in online sales3 xIncrease in prospecting ad spend
Osprey
Osprey is a global brand founded in California, creating innovative and quality hiking and trekking backpacks. We manage Osprey's paid social and paid search strategies, with a key focus on localisation and driving the expansion of Osprey’s presence in international markets across France, Germany, Italy, and the UK.
Sales and revenue have not only surpassed the industry benchmark, but we have achieved this during a period when customer confidence and purchasing power presented significant challenges for other brands.208 %Increase in revenue131 %Increase in sales52 %Increase in ROAS143 %Increase in clicks
La Coqueta
Founded in 2013, La Coqueta is a leading designer fashion brand and boutique for babies and children aged 0 months to 10 years. They started working with Vervaunt as the company faced growth challenges, and therefore needed a cohesive strategy, ensuring that their marketing efforts aligned with its wider business goals.
We manage both eCommerce and paid media efforts, which involves implementing their paid media strategy, business guidance, and actioning all campaign and ad builds.127 %Increase in paid social revenue15 %Increase in paid social ROAS73 %Increase in revenue on Google
The Frankie Shop
The Frankie Shop is a go-to premium fashion and lifestyle brand specialising in wardrobe basics and tailoring, stocking brands such as GANNI, JW Anderson and A Emery.
Previously, The Frankie Shop did not work with an agency and so wanted to work with Vervaunt to guide their eCommerce strategy, align technology with their growth aspirations, and boost rapid organic growth, especially on platforms such as Instagram. The performance marketing team manages both paid search and social for the brand, whilst the eCommerce team both governs and consults on the day-to-day delivery of their strategic eCommerce retainer.
12 xROAS in 9+ countries7 xIncrease in budgets in 4 years3.4 xReach volumes year on year
P448
P448 is a premium Italian footwear brand creating innovative sneakers by incorporating a mix of original designs and street trends. Since partnering with Vervaunt in 2022, our performance marketing team has overseen Google and Meta accounts across the US, EU, and EMEA regions, whilst our eCommerce team focus on improving site UX and overall eCommerce presence.
Our paid team has successfully promoted ad campaigns celebrating cultures within communities, featuring artists and skateboard pros to drive consistency with brand and performance marketing.
105 %Increase in revenue US Meta107 %Increase in conversions106 %Increase in ROAS
Our Credentials
- Over 35 performance marketing specialists working solely across eCommerce brands
- We manage global activity for the majority of clients and are one of the only agencies in the UK who spend more ad spend outside the UK than inside
- Experts in feed management and optimisation (for even the most complex retailers). Experience with numerous clients with over 100k SKUs and 1.5k stores (with local inventory)
- Vast experience in attribution and in-house MMM technology which we offer as part of our service
- Hands-on experience with key eCommerce technology partners ensuring our team can analyse on-site buying behaviour, CLTV etc
- Various proprietary tools and products (under Vervaunt Labs)
- Highest level of both Google and Meta partnership
- Experienced team of technical and strategic eCommerce Consultants
- Specialist in internationalisation and localisation (both sides of the business)
Vervaunt have been an excellent partner to us over the last 18 months, helping us scale paid social, search and being completely involved with our creative and customer journey process. Josh and Freddie have led the team with incredible results in 2021. They have worked really closely with our internal team and have helped us roll out various testing strategies, activate new audiences and scale performance marketing globally.
Jade Harvey, Performance Marketing Manager - PANGAIA
Working with Vervaunt is continuously productive and insightful. Their team has become integrated in our own ecomm and marketing teams. They are diligent in hitting our ecommerce goals and making recommendations for improving performance across the board.
Brooke Milo, Director of Brand Marketing - P448
Vervaunt Labs
Vervaunt Labs is our R&D offering, focused on building proprietary technology to add value to our services and help clients. Some of the key tools we’ve built include:
- Census - rule-based post purchase questions app for Shopify, primarily used for attribution, first party data capture and on-site feedback.
- Visualise - dynamic creative based on improving image formats for DPAs and DABA, also allows for overlaying key information and attributes.
- Inventory logging + alerts - Automated logging and alerting of inventory change, designed to reduce spend on items with broken stock and help attribute performance shifts.
- Sale alerts - alerts on competitor sale activity, to help manage shifts in spend and again attribute performance change on channels like Google Shopping.
- Creative reporting - detailed reporting on key metrics for individual Meta creative.
- Performance monitoring - automated daily logging of client performance / load time shifts for key templates. Monitors key performance metrics and scores.
- Benchmarks - internal client benchmarking across paid channels and Google Analytics. Data stored in our data warehouse and split out by vertical.
Vervaunt have quickly become a key strategic partner and an extension of GANNI's paid media team. Their dedicated and proactive approach has helped us fuel the next stage of growth across all of our paid channels.
In just a short time, Vervaunt has become ingrained in all aspects of the brand. It is so refreshing to work with such a passionate and talented group. Looking forward to the future of our collaboration.
Alyssa Satterthwaite, Performance Marketing Manager - Ganni
- The Frankie Shop :
- Astrid & Miyu :
- PANGAIA :
- Stüssy :
- Sunspel :
- The Frankie Shop :
- Astrid & Miyu :
- PANGAIA :
- Stüssy :
- Sunspel :
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